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The Royal Albert is a grand old pub in south London. When it came under new ownership, the manager saw an opportunity to introduce a consistent identity across the various materials the pub used.
I was asked to create an identity that playfully riffed on the pub's Victorian heritage. I designed the moustache logo to be used across a range of applications. The logotype is based on type used on the pub's hanging sign. Taking inspiration from playbill posters from the period, I stacked type at different point sizes, placed alongside side old cross-hatched illustrations.
The brand was well received, with new uses for the logo still being found over five years after the original commission.
I was asked to create an identity that playfully riffed on the pub's Victorian heritage. I designed the moustache logo to be used across a range of applications. The logotype is based on type used on the pub's hanging sign. Taking inspiration from playbill posters from the period, I stacked type at different point sizes, placed alongside side old cross-hatched illustrations.
The brand was well received, with new uses for the logo still being found over five years after the original commission.
![](https://cdn.myportfolio.com/4c510099074dcf02c4c6fb4b73c92342/0533e330-7028-42a4-9959-8dfbe144514d_rw_1200.jpg?h=07543cc901668175a23ae465856496b0)
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