RobinStannard.design - Pause social media assets

Pause (part of the UN's Verified initiative) is a campaign encouraging people to pause and take care before they share online information. I was asked by the team at Purpose to help out with creative ideas to be used for shareable social media assets to support the campaign.

Using the campaign slogans '#TakeCareBeforeYouShare' and 'A small share can have big consequences' as my starting point, I created motion graphics and copy to bring the messages to life.

The assets are available for all supporters to use on their own channel to help spread the message, so it was important for them to be succinct, eye catching and informative.