How vaccines are talked about in the media and by politicians can have a great effect on vaccine hesitancy in the public. Sharing information that can help increase trust, acceptance and demand for vaccination is vital.

Towards the tail end of 2020, I was asked by Purpose to help with the vaccine communications guide they were developing with the Center for Public Interest Communications and the United Nations' Verified initiative.

I created a minimal layout that eschewed photography to allow the audience to cut directly to the key information. Verified's punchy colour palette was used to highlight data points.
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