I was asked by the Alumni team at King's College to help them create an identity for the Global Day of Giving, a digital fundraising event to raise money for student support and research projects during the Covid pandemic.
My solution was a pattern of interlinking circles, representing the connections and progress of the King's alumni being targeted with this fundraising drive.
The pattern is dynamic. It works as a static or animated graphic and is able to be dialled up or down to enable it to fit with varying content.
The event was a great success, raising over £90,000, a third more than the initial target.