I was asked by the Alumni team at King's College to help them create an identity for the Global Day of Giving, ​a ​digital fundraising event to raise money for student support and research projects during the Covid pandemic. 
My solution was a pattern of interlinking circles​, representing the connections and progress of the King's alumni being targeted ​with this fundraising​​ drive​. 
The dynamic pattern works as a static or animated graphic and is able to be dialled up or down to enable it to fit with varying content.  
The event was a great success, raising over £90,000, a third more than the initial target. 
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