Climate change is happening, and how we as a nation adapt to it will be crucial over the coming years.
I was asked to create a logo and visual identity for Maximising UK Adaptation to Climate Change (or 'MACC' for short) hub which aims to address climate risks by examining and sharing climate adaptation strategies in the UK.
I developed a bold logo that symbolises the intersection of research and action, paired with succinct visual guidelines to help the team to apply a consistent message in the great work they put out.
Stacked version of logo
Visual guidelines
Brochure cover